![I sourced a collection of icons for use on product packaging elements.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572477659509-PPJ3OHOIJ75FAK58ZBLY/09-11-thewindmill-icons.jpg)
The Windmill Trading Company
The Windmill Trading Company is a small business that sells several ethically sourced, artisan delicacies and goods.
The owner asked me to design their logo and develop their brand identity. Naturally, a windmill had to feature prominently in the design.
Branding • Design
Agency: Freelance
![I started sketching some ideas, incorporating different windmill designs as well as the rather lengthy name of the company.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572479516244-GRX0SK1UEQRQV20V0HZT/09-1-thewindmill-logo-sketches.gif)
I started sketching some ideas, incorporating different windmill designs as well as the rather lengthy name of the company.
![After a few rounds of back and forth, a clear winner emerged. I refined the design to include a vertical and a horizontal lockup for different applications and made sure that all the elements of the logo align to a grid.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572480000682-B6LWHSH5NVCICI9UL3WR/09-2-thewindmill-logo-construction.gif)
After a few rounds of back and forth, a clear winner emerged. I refined the design to include a vertical and a horizontal lockup for different applications and made sure that all the elements of the logo align to a grid.
![Anticipating the company's need for later brand applications, I created a mini color palette to give them an idea of how you can combine secondary colors with their primary colors.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572479660297-0QC3T6PJHGG6AMLKHVNS/09-10-thewindmill-colourpalette.jpg)
Anticipating the company's need for later brand applications, I created a mini color palette to give them an idea of how you can combine secondary colors with their primary colors.
![The logo colors can be inverted to create visual interest in different applications.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572477316367-MQW3QCAPV5SHTEXRIQAI/09-2-thewindmill-logo-mockup.jpg)
The logo colors can be inverted to create visual interest in different applications.
![I sourced a collection of icons for use on product packaging elements.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572477659509-PPJ3OHOIJ75FAK58ZBLY/09-11-thewindmill-icons.jpg)
I sourced a collection of icons for use on product packaging elements.
![09-8-thewindmill-businesscard.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572478620876-VIA5D680IL3XT4A25X55/09-8-thewindmill-businesscard.jpg)
![The logo without the wordmark is a robust graphic element perfect for use on photography or a plain background.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572480837185-LPHD6GRUNJ0H77NZWAB7/09-3-thewindmill-marque.jpg)
The logo without the wordmark is a robust graphic element perfect for use on photography or a plain background.
![In keeping with the earthy artisan look and feel, I've suggested a piece of reclaimed wood as shop signage, whitewashed, with the logo handpainted on the surface.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572478008448-PAYVC916JLCAD716ONLQ/09-7-thewindmill-signage.jpg)
In keeping with the earthy artisan look and feel, I've suggested a piece of reclaimed wood as shop signage, whitewashed, with the logo handpainted on the surface.
![09-5-thewindmill-apron.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572485088971-JO1KG967OFI2R4NB404T/09-5-thewindmill-apron.jpg)
![Packaging design is kept simple and graphic to complement the logo and wordmark.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572484671154-PNN9ID04YV5PBIIPNM8G/09-9-thewindmill-packaging.jpg)
Packaging design is kept simple and graphic to complement the logo and wordmark.
![09-6-thewindmill-bag.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572485441320-TMTRE5INHV80ANA2BWPG/09-6-thewindmill-bag.jpg)