![06-11-switchdon-brochure-inside-1-crop-2.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571686734668-G8G77IGPNKUXBH7YW4L6/06-11-switchdon-brochure-inside-1-crop-2.jpg)
SwitchdOn
If you describe someone or something as switched-on, you mean that they are aware of the latest developments in a particular area or activity.
SwitchdOn is a startup company and imports a range of intelligent and sustainable technological devices, catering to residential and commercial consumers.
The brief was to design their brand identity, in keeping with their motto: Innovating the ordinary, creating a lifestyle.
I created their identity and expanded that to applications like brochures, packaging and brand guidelines.
Branding • Design • Art Direction
Agency: Freelance
![06-1-switchdon-logo-white.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688785844-5DGZSXUNITZH2AZN06PU/06-1-switchdon-logo-white.jpg)
![How would you visualize infinite innovation? The logo blends the infinity symbol, a lightbulb and the 'on' switch often found on electronics.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688785944-YHJGZE0ZS7W83YN655L3/06-2-switchdon-logo-gray.jpg)
How would you visualize infinite innovation? The logo blends the infinity symbol, a lightbulb and the 'on' switch often found on electronics.
![I constructed the logo on a grid and preserved the integrity and legibility of the logo lock-up by allowing a clear space area surrounding it.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688882970-3GSUI3M1C8EZEOJDWUO6/06-3-switchdon-logo-construction.gif)
I constructed the logo on a grid and preserved the integrity and legibility of the logo lock-up by allowing a clear space area surrounding it.
![06-4-switchdon-stationery-1.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688956944-KKYH6WA01YEPUM0Q81SM/06-4-switchdon-stationery-1.jpg)
![A repeat pattern made up of a graphic element of the logo adorns the back of the letterhead.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571689401563-YJEC95HHN26K9PB582QY/06-5-switchdon-stationery-2.jpg)
A repeat pattern made up of a graphic element of the logo adorns the back of the letterhead.
![06-6-switchdon-stationery-3.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688958642-KJJUCK9SBDTGTTNWTRAD/06-6-switchdon-stationery-3.jpg)
![I've used a simplified version of the logo as a watermark in their brand guidelines.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688959041-1F0HK9HXZY5R6X6EPV14/06-7-switchdon-logo-watermark.jpg)
I've used a simplified version of the logo as a watermark in their brand guidelines.
![SWI-0001A-Brand Guidelines 2.1 Spreads1.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571676893880-NIBOE53564FE3IBMEL70/SWI-0001A-Brand+Guidelines+2.1+Spreads1.jpg)
![I've developed two secondary color palettes; one vibrant and one muted to complement the core colors.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571676893943-LAY8FMYPFQ7ZBE8VK4EH/SWI-0001A-Brand+Guidelines+2.1+Spreads2.jpg)
I've developed two secondary color palettes; one vibrant and one muted to complement the core colors.
![Here, the vibrant complementary color palette is used to differentiate between the packaging of two different products.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688975364-B1BLDJM5D4FHMQAYGV4E/06-10-switchdon-boxes-1.jpg)
Here, the vibrant complementary color palette is used to differentiate between the packaging of two different products.
![06-11-switchdon-boxes-2.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688965163-WK3LM17U308ZB8LBLK32/06-11-switchdon-boxes-2.jpg)
![06-12-switchdon-boxes-3.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688968655-C9H5CUDNTVY1L0WXQEM8/06-12-switchdon-boxes-3.jpg)
![The product brochure highlights essential products and contains detailed product specifications for wholesalers.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688974433-592RFXNGV68YGM3T7XLH/06-13-switchdon-brochure-cover.jpg)
The product brochure highlights essential products and contains detailed product specifications for wholesalers.
![06-14-switchdon-brochure-inside-1-crop-1.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688976494-55YIIGO5ODB57C2Q9C4A/06-14-switchdon-brochure-inside-1-crop-1.jpg)
![06-15-switchdon-brochure-inside-1-crop-2.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1571688978048-SQ36VX0TBUM2KAB6OTTL/06-15-switchdon-brochure-inside-1-crop-2.jpg)