![The invitation to my first runway show is refined and straightforward. The contrasting white card pulls out of the black chevron-patterned sleeve.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572033129013-JIAD7KGFWVVVJGCCHZZL/05-13-franskiescouture-invite.jpg)
Frans Kies Couture
It was a logical progression to expand into fashion design to further explore my passion for all things creative.
When I launched my ladieswear fashion label in 2008, after several years as a graphic designer, I had the opportunity to be both the client and the designer.
Branding • Design
Agency: Freelance
![It was a no-brainer to use my name and surname for my fashion label. I designed an elegant, typographic wordmark that works well in one color.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572030794506-NOPTG84A99FNK15FCGWY/05-1-franskiescouture-logo-black.jpg)
It was a no-brainer to use my name and surname for my fashion label. I designed an elegant, typographic wordmark that works well in one color.
![You can use the wordmark in its purest form for applications where it's required, such as shop signage or a backdrop for a runway show.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572033180157-0O9F1DWZTX2VS2V1A31N/05-1-franskiescouture-logo-pink.jpg)
You can use the wordmark in its purest form for applications where it's required, such as shop signage or a backdrop for a runway show.
![05-4-franskiescouture-stationery-1.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572030799960-U6MBWMWQ6W4J1NGEEARC/05-4-franskiescouture-stationery-1.jpg)
![05-4-franskiescouture-stationery-2.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572030801134-1UXF0VO0NVHJB2RC3I9V/05-4-franskiescouture-stationery-2.jpg)
![Brand buildout](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572030800971-RMPMMYP0URHTI7Q4SIQS/05-3-franskiescouture-businesscard-black.jpg)
Brand buildout
In keeping with the simplicity of the logo, I chose a monochromatic color scheme for the brand identity.
It is sophisticated and understated, and it's become the perfect backdrop for the sometimes vividly colorful clothing that I designed.
![FKC003.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572034734724-R9UQB3ZJ25C7IZR6NCA7/FKC003.jpg)
![The invitation to my first runway show is refined and straightforward. The contrasting white card pulls out of the black chevron-patterned sleeve.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572033129013-JIAD7KGFWVVVJGCCHZZL/05-13-franskiescouture-invite.jpg)
The invitation to my first runway show is refined and straightforward. The contrasting white card pulls out of the black chevron-patterned sleeve.
![A seasonal lookbook is an essential tool for any fashion designer to showcase their range to potential buyers. The monochromatic graphic design elements allow the clothing to be front and center.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572030833528-QMG6MZQ8L8GRRUNWNJMF/05-12-franskiescouture-lookbook.jpg)
A seasonal lookbook is an essential tool for any fashion designer to showcase their range to potential buyers. The monochromatic graphic design elements allow the clothing to be front and center.
![It is every fashion designer's dream to own a boutique. The wordmark is well suited to three-dimensional applications, such as shop signage.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572030812718-KH3621QB3FA0Y9QSQ07L/05-7-franskiescouture-signage.jpg)
It is every fashion designer's dream to own a boutique. The wordmark is well suited to three-dimensional applications, such as shop signage.
![05-15-franskiescouture-photo.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572555225938-NJ31S0NC84DBCZMHN10Y/05-15-franskiescouture-photo.jpg)
![05-10-franskiescouture-bag.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572030815617-BY7RXE42ALHX2GXRZYHG/05-10-franskiescouture-bag.jpg)
![05-11-franskiescouture-tag-2.jpg](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572033118907-YVG3WEPYVST96IE4VXB9/05-11-franskiescouture-tag-2.jpg)
![The graphic chevron-pattern, applied to a shopping bag, hangtags, and delivery boxes, unites the brand elements and ensures that the brand identity is cohesive.](https://images.squarespace-cdn.com/content/v1/5da5ff0d53f9b5675d72fe25/1572033124717-J2PQL6XJRRZW0YL57O3H/05-14-franskiescouture-giftbox.jpg)
The graphic chevron-pattern, applied to a shopping bag, hangtags, and delivery boxes, unites the brand elements and ensures that the brand identity is cohesive.