Frans Kies
Frans Kies
Whether it's merely a brand refresh or a complete redesign, I am passionate about designing logos and building brands.
Branding • Design
Agency: Various
The Murray & Roberts logo was one of my very first designs as a junior designer at Interbrand Sampson. It is still in use today and widely implemented all over the world.
In the monochromatic version of the logo, the hexagon retaining shape is outlined using a heavy stroke.
The National Bank of Abu Dhabi approached us to redesign and refine their logo. In the 'before' above, it is clear that the proportions between the symbol and the word mark are imbalanced.
Retaining the key elements of the logo, the palm tree, the gazelle, and the oil rig, I've simplified the logo, cleaned up the linework, and paired it with a wordmark across three lines of copy, including the Arabic.